The Magpie Brewery

Overview

I developed a branding and packaging project for The Magpie Brewery, creating a distinctive visual identity that extended across bottle labels, signage, advertising, and social media.

The Challenge

The goal was to create a recognisable identity that brought consistency to the brewery’s range while giving each beer its own personality. The designs needed to balance strong visual appeal with clear product information.

My Approach

I combined bold typography, a magpie illustration, and individual colour accents to create a cohesive packaging system. I carried this visual style into promotional materials, using playful language inspired by the magpie’s character to give the brand a consistent tone of voice.

Outcome

The final project brings together packaging and promotional designs through a unified visual identity. The work demonstrates my ability to develop a brand across multiple formats, balancing expressive design with clarity and consistency.

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