Dragon Rouge
The Bitter & Twisted project explored how metaphor, collage, and expressive typography could be used to transform complex political issues into visually engaging and thought-provoking communications.
The
Overview
I developed a conceptual protest brand called Bitter & Twisted, focused on exposing the hidden truths behind dishonest politicians through bold visual communication and impactful messaging.
The Challenge
The goal was to create a campaign that was impossible to ignore, using strong design principles to communicate complex political issues in an engaging and accessible way.
My Approach
I explored collage techniques, expressive typography, and a vibrant colour palette to create a distinctive visual identity. Using sweets and twisted wrappers as metaphors for deception, I developed campaign assets across billboards, social media, and promotional materials to reinforce the brand's message.
Outcome
The final project delivered a striking protest brand with a cohesive visual language and clear narrative. It demonstrates my ability to combine conceptual thinking with branding and campaign design to create impactful communication across multiple platforms.
