Brand Me
Create a disruptive new brand centred around mushrooms or pistachios, bringing unexpected product ideas to life through distinctive packaging, visual identity, and creative activations.
WildCraft
Brief: Create a unique, disruptive product using either mushrooms or pistachios and present a complete brand concept including identity, packaging, and marketing ideas impossible to ignore.
The Idea: Basing it around mushroom creating a jerky alternative called WildCraft basing the brand Identity around the outdoor sports and exploration.
Execution: Wildcraft design uses raw spray-painted silhouettes on packaging and in photography to create a textured, atmospheric look that blends street-art energy with the rugged, untamed feel of the outdoors.
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